Beck’s much-reported troubles with the advertising community are believed to play a role in the decision.
Nonetheless, News Corp. CEO Rupert Murdoch has on a few occasions defended Beck and his program from advertiser issues, including in a call with shareholders last year:
One wanted to know how long Fox News would “subsidize” the show, which is “filled with house ads.”Of course, advertisers like Goldline are not paying the same CPMs that FNC’s other major advertisers were paying, so eventually something would have to give.
“It’s not subsidizing the show at all,” Murdoch fired back, adding that the theatrical Beck gives “a terrific kickoff” to the Fox News evening lineup.
As Beck’s ratings have declined over the last year, the economics became even dicier. He may have the number three show in cable news, but without strong advertiser support, it is hard to be sustainable long term.
More from WSJ... It's probably not his moronic birther comments about Obama last week but more likely because he wants to tax Chinese goods to bring US jobs back. He could buy this election if he wanted to! Price increases at Walmart? Welcome to the circus of unintended consequences!